Liam Bro

Who: Liam Bro -- @liam__bro_ -- NYC.

Agencies:

Boom Models (Milan), Book Management (Montreal)

Feature: Liam Bro

By Kamea

New York City model and creative Liam Bro found his way in front of the lens, not of his own accord, but through the encouragement of a friend.

Growing up in Houston, Texas, Liam never thought of modeling as a career path. In fact, he was initially reluctant to post himself on social media. But with a gentle nudge, he began posting on TikTok, eventually finding management and representation as he explored his creative dreams.

Now 24 years old, signed to agencies in Milan and Montreal, and based in New York City, Liam balances modeling, content creation, and music alongside schoolwork, friends, and the other interests of a twenty-something-year-old making his way in the world.

Once a biology student on the path to becoming a brain surgeon, Liam's unexpected creative career prompted him to shift gears in his studies as well. Now studying business, he is carving out a new path, one far removed from the years of medical training he once envisioned.

Having recently celebrated two years in New York City, Liam remembers the adjustments that came with starting out as a model.

Before modeling, Liam was a bodybuilder. The demands of his new career led him to change his physical regimen entirely, stepping away from intense weight training and, eventually, exercise altogether. As he adjusted his physique to suit modeling, he also had to adjust to life without the physical activity that had always been part of his routine.

“I’ve always been a very athletic person, I've always been involved in sports and things like that, so I've always had, like, a physical outlet.”

Now more settled into these changes, Liam has begun incorporating some of the things he loved, like working out, back into his routine. His mornings often begin with Qigong, a traditional Chinese practice involving gentle movements and breathing. He has also started running and incorporating bodyweight workouts again, finding a balance that allows him to stay active while maintaining his current look.

Liam has always been one to take care of himself, paying attention to presentation, hygiene, and self-care, including maintaining a skincare routine. These habits remain an important part of his personal well-being as he navigates the demands of his career.

Change and discipline have been paramount to Liam's journey thus far. In the midst of newness and growth, he also holds tight to some of the things he's always loved, like music.

Growing up in a household where music was appreciated, Liam sang in choir and developed a love for performing. Today, music remains his greatest passion. A singer-songwriter who also produces and plays instruments, he finds joy and inner satisfaction in making music, with singing remaining his favorite part of the process.

Between work and school, Liam values time with friends and people he cares about. Not particularly keen on nightlife and party culture at this point in his life, he enjoys bonding on a personal level, inviting a friend over to hang out or connecting in smaller group settings.

A self-proclaimed ambivert, Liam makes space to enjoy time alone as well. He values his own company, whether that time is spent making music or relaxing and playing video games. Finding ways to de-stress and escape from the hustle and bustle of city life is crucial.

“There's also a nice, like, seclusion that comes with being in such a populated area, you know?”

His preference for a quieter lifestyle speaks to his priorities for the future. While some have encouraged him to spend his twenties having fun and worry about settling down later, Liam sees this chapter as an opportunity to build the foundation for the life he hopes to have.

“One of my biggest priorities in life, inevitably, is becoming a father, and I don't want to do that until I'm in a financially secure and stable position.”

For Liam, the desire to one day provide for a family is a driving force behind his focus on work and financial stability.

Liam continues to grow in ways both familiar to someone in their early twenties and unique to his path. Though the vision has changed, his focus remains on creating meaning in the present so that he may build a future on his own terms.